Nike’s Super Bowl ad: A middle finger to the noise, a kitchen battle cry, and the recipe for winning anyway
Nike gets it. Always has. Win anyway. Nike doesn’t do subtle. They don’t do polite. They don’t whisper sweet nothings about effort and perseverance they slap you in the face with them. This year’s Super Bowl ad? A masterclass in that philosophy. A raw, punch-in-the-gut manifesto that doesn’t ask for permission, doesn’t beg for validation. It just tells…